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Francis okaformbahFrancis okaformbah
marketer, Enterpreneur, And Author of How to Sell on The Internet. Also host of the Radio Show; Small Business marketing Show.
Joined 4 years ago
From Surulere, Lgaos Nigeria
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# How to Develop an SMS Marketing, Business Strategy

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How to Develop an SMS Marketing, Business Strategy

By Francis okaformbah       Feb 12, 2015

How to Develop an SMS Marketing, Business Strategy

As with any other business, you need a strategy in order to survive this shark infested waters of business.An SMS marketing business strategy can help and it requires adequate planning. Not to confuse you when I say sms marketing business strategy am talking about having an sms strategy you could us ein business and not the other way round.

First you must ensure that you have a detailed business plan already because this is one of the best ways to really succeed in business. Alot of small businesses in  nigeria fail to do this to their detriment.

Contrary to what you might think, developing a an sms marketing Strategy for your business isn't as difficult as you think. And it is something anyone can do. It's just a matter of getting relevant details  and putting them together in a strategic and advantageous way.

Here's how

1. Analyse the strength and weaknesses of your competitors. You can't do business in isolation of your competitors. Find our where they are strong and where they are weak and see how you can use your own strength to exploit these strong or weak points.

2. Mobilize/SMSize major parts of your business. If you were used to giving out paper invoices/reciepts for goods and services its time you start giving these invoices as sms. If you run a delivery business and have to call up customers to inform them their goods have been shipped you have to change to using sms notifications.

3. SMS advertising: You can use sms advertising as part of you sms marketing business strategy. Make sure you describe what services you offer and how they will benefit customers who buy them in a simple way.

If you do these correctly you'll be able to maintain a long queue of loyal customer base. Now, pick your pen and start drafting one for your SMS marketing strategies for business. You'd be amazed at how easy the whole thing is! And the results will be outstanding.


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Article Tags: sms marketing, sms advertising, small business marketing in nigeria
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Francis okaformbahAbout Francis okaformbah
Francis okaformbah Francis okaformbahFrancis okaformbahFrancis okaformbahFrancis okaformbah


I am a Web Entrepreneur and Author of How to Sell on The Internet. With over 10 years of experience on Internet and Mobile Marketing. Find out more about how our services can help you in www.smsmarketingportal.com 

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Gboyega Adedeji      4 years ago
Quite an instructive article! Welcome on board Mr Francis

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