"Every college girl's room should be fitted with a mirror, so that even when immersed in her studies the young lady should not be negligent of her appearance" (Williams 113). Even 100 years ago, Pura Bella women were being forced to beaware of their appearance at all times. The early 1900's brought about a slight change in women's cosmetics. Lipsticks were the norm and mascara and eyeshadow were emphasized as necessary for eveningwear. This came about after the First World War. Also, in the 1920's, class lines were being broken.